How to start e-commerce in Morocco: the beginner's guide for 2026

01E-commerce in Morocco, in three numbers

One Moroccan in four now buys online, up from 15.1% in 2019, and close to one in three in cities. Cash on delivery is still the rule, even as card payments grow. In June 2026 the Minister of Industry and Trade told the House of Representatives that e-commerce turnover had reached 30 billion DH, without publishing how it was measured.

What it means for you: customers want to see the product, hold it and pay at the door. Your reputation rests on confirming, delivering and getting the money back. For more numbers and a comparison of carriers, read our guide to e-commerce delivery in Morocco.

02Five steps to get started

1. 1Choose a product.Start from what you already know: a trade, a hobby, a supplier in your city. A good first product fits in one sentence, weighs little, does not break, and does not leave you with sizes nobody buys. Our guide to the best selling products in Morocco starts from the data to help you choose.
2. 2Test before you buy.List a few pieces, or even one, and watch who asks questions and who orders. Stock bought too early is a beginner's most expensive mistake.
3. 3Show it well.Photos in daylight, on a plain background, from several angles; a title that says what it is; dimensions, material and size; and one total price, delivery included, so nobody gets a surprise at the door.
4. 4Confirm every order.A message that sums it up (product, total price, address, time slot) and a written reply from the customer before you ship. It is your first defence against refusals.
5. 5Deliver and collect.The courier hands over the parcel and collects the cash; the money comes back to you and you write it down. Every refusal costs a round trip, so track them from the first week.

03Where to sell: four ways to start

• Classifieds sites (Avito, Facebook Marketplace): a simple listing costs nothing and the audience is huge; but you handle everything yourself, from the first message to the delivery.
• Marketplaces that take orders (Jumia, Maroc Hub): the order arrives complete, with the customer's address. Jumia takes a commission and handles delivery; Maroc Hub takes no commission, and you deliver.
• Your own online shop (YouCan, Shopify, Storeino, Lightfunnels): your name and your rules, but a monthly subscription in dollars, and visitors you have to bring in, often with paid ads.
• Social media (WhatsApp, Instagram, Facebook, TikTok): free and close to your customers, but everything is done by hand. Instagram's and Facebook's built-in shops are not offered in Morocco.

Many online shops combine two of these: a storefront on social media and a site that takes the orders. Our comparison of where to sell online in Morocco sets out the fees, photos, audience and delivery of each site.

04Test for free: open a shop on Maroc Hub

Maroc Hub (marochub.app) is a Moroccan online marketplace: shops list their products there, and buyers order and pay on delivery. It belongs to the same company as Delivery Center, and we present it for what it is: a good place to test a product without spending anything.

• Opening a shop is free, from the Maroc Hub app, in a few steps.
• No commission is taken on your sales: Maroc Hub says so "forever".
• The customer pays on delivery, and you deliver: your own courier, a carrier, or an independent courier you find on Delivery Center.

Maroc Hub publishes its own step-by-step guide to the app: how to sell your products on Maroc Hub. What it does not do: promise you sales, deliver for you, or collect the money on your behalf.

05What a sale really leaves you with

This simple sum changes a lot of decisions. Four costs never to forget:

• Refusalsa refused parcel has cost a round trip and ties up your product. Out of 100 parcels, 20 refusals make every delivered parcel dearer; our guide to reducing cash on delivery returns shows how to bring them down.
• Deliverycompare prices on the cost per delivered parcel, not on the posted rate alone. Our guide to delivery prices in Morocco lists the public rates.
• Commission0% on Maroc Hub, a percentage of every sale on marketplaces that take one.
• Advertisinguseful later, not for your first test.

06Confirm, deliver, collect

This is where a Moroccan online shop is won or lost. Confirm in writing, give one total price, ask for a landmark and a shared location, pack your parcels in one go, and write down every amount you receive. If your orders come in by message, our guide to Instagram and WhatsApp shop delivery describes the whole routine, with a confirmation message to copy.

08Legal status and the rules for selling online

What follows sums up the texts; it does not replace legal or accounting advice.

• Auto-entrepreneur: "selling online" (vente par Internet) is on the official list of activities (decree 2-15-303). For trade, the tax is 0.5% of turnover, up to 500,000 DH a year, and registering on the national auto-entrepreneur register is free. Importers are excluded: if you import goods to resell them, you need another status. Our guide to the auto-entrepreneur status in Morocco covers registration and health cover.
• A company (an SARL, or an SARL with a single partner): to import, grow or take on a partner. It registers on the trade register and pays corporate tax.
• Declaring your income: in May 2026 the Ministry of Finance recalled that every commercial activity carried out in Morocco is taxable, and that e-commerce pays VAT above 2 million DH of turnover a year.
• Law 31-08: your offer states who you are, the price, the delivery costs and the right of withdrawal; the customer has 7 days after receipt to withdraw, and you refund within 15 days. You remain responsible for the order even when a courier carries it (article 26). Our e-commerce delivery guide sums these rules up article by article.
• Regulated products: medicines, cosmetics, food, counterfeits. Our guide to the best selling products says what to know before you sell them.

09Frequently asked questions