E-commerce delivery in Morocco: the complete guide (2026)

01Moroccan e-commerce in numbers

• One Moroccan in four shops online24.9% of people aged 5 and over bought or ordered online in 2024, against 15.1% in 2019 (ANRT). That's 31.1% in towns and 13.1% in rural areas.
• Cash on delivery is still the norm84.1% of 2024's online buyers paid in cash on delivery, and 43.3% by card (the same person can use both). 89.8% had their purchases delivered (ANRT).
• Cards are growing38.5 million online card payments in 2024, worth 11 billion dirhams (DH), 20% more in number than in 2023 (Bank Al-Maghrib, the central bank).
• Social networks are the shop window83% of Moroccans use WhatsApp, 64% Facebook, 47% Instagram and 32% TikTok, according to the 2026 Sunergia barometer, and nearly one Moroccan in two has bought a product seen on social media.

What that means for you: your carrier doesn't just carry a parcel, it carries your money. And many of your customers order by message. If you are just starting out, our guide to starting e-commerce in Morocco maps the whole path, from your first product to your first delivered order.

02Three ways to deliver an order in Morocco

1. The e-commerce delivery company

It picks up your parcels, delivers them, collects the payment and pays the cash back to you on a set schedule: the next day, weekly or every two weeks depending on the company and the plan. Prices follow a grid by zone: on 21 October 2026, published rates ran from 18 to 25 DH within the same city, 35 to 40 DH to the major cities, and 39 to 50 DH to remote areas. Returns are free with some, charged by others, or free up to a share of your parcels.

2. The post and parcel networks

Amana, the parcel service of Barid Al-Maghrib (Morocco's post), delivers to the door up to 31 kg, announces 24 hours across 80% of the country, and offers cash on delivery. CTM Messagerie relies on 120 pickup and distribution points. Their strength: a national network that reaches small towns.

3. The independent courier, through a marketplace

You post the parcel, independent couriers and delivery companies offer their price, and you choose. The courier collects the cash at the door and hands it back to you in person. It's the most flexible option for an urgent job, a bulky parcel, a trip a courier is already making, or when you want your cash the same day.

For published prices in detail and the real-cost calculation, read our guide to delivery prices in Morocco. For sending from one city to another, our guide to sending a parcel between cities also compares Amana, CTM Messagerie and parcel lockers. And for a first parcel, our guide on how to send a parcel in Morocco compares the post office, CTM, Cash Plus and a courier who comes to your door.

03What cash on delivery changes for you

• Your cash flowyour money stays with the carrier until it's paid back. A weekly schedule means a week of takings tied up.
• Refusals at the doora customer may not pay, may not answer, or may have changed their mind.
• The exact amounta customer who discovers fees at the door refuses more often. Give one total, delivery included.
• The cash itselfnotes to check, change to carry, and old notes withdrawn from circulation since 1 January 2026.

Who carries the cash, how to count it and how to keep a record: our guide to handing collected cash back covers all of it, for couriers and for senders.

04Returns and refusals: the cost you don't see

At the Logismed 2026 trade show, one logistics player estimated that 30 to 40% of deliveries need another attempt. Even if your rate is lower, every refusal costs a round trip, sometimes a return fee, stock tied up and wasted packaging. Out of 100 parcels shipped, 20 refusals can take your cost from 35 to more than 41 DH per delivered parcel.

The levers are well known: confirm every order, give the total price, pin down the address, deliver fast and keep the customer informed. Our guide to reducing cash-on-delivery returns goes through them, with an order confirmation template.

05The distance-selling rules to know

What follows summarises the law; it isn't legal advice.

Law 31-08 on consumer protection

• your offer must state your identity, the price, delivery costs, payment and delivery terms, and the existence of the right of withdrawal (article 29);
• the customer must get written confirmation of that information, at the latest on delivery (article 32);
• they have 7 days from receipt to withdraw, with no reason and no penalty other than any return costs, or 30 days if the written confirmation is missing (article 36);
• you must refund them within 15 days at the latest (article 37).

Law 09-08 on personal data: your customers' phone numbers and addresses are personal data. Use them for the order, declare your processing to the CNDP (the data-protection authority), and send marketing messages only with prior consent.

Legal status: the auto-entrepreneur (self-employed) scheme covers online selling, which appears on the official list of eligible activities. Our guide to the auto-entrepreneur status sums up the tax and the health contribution.

06Choosing a delivery company in Morocco: ten questions to ask

1. 1Are my cities, and my customers' cities, covered?
2. 2What delivery time, city by city?
3. 3What cost per delivered parcel, returns included?
4. 4Are returns and cancellations charged?
5. 5When does my cash come back?
6. 6What proof of delivery do I get if there's a dispute?
7. 7Can I track every parcel?
8. 8Are bulky or fragile parcels accepted?
9. 9Who do I call when a parcel goes missing?
10. 10Is there a cap on the cash collected?

Many shops combine options: a delivery company for volume to the major cities, an independent courier for urgent, bulky and same-city jobs. To see what each company publishes about its prices, cities, cash payback and returns, read our 2026 comparison of delivery companies in Morocco.

07Day to day: a routine that holds

Confirm, pack, group, ship, collect, follow up. If you sell mostly through messages, our guide to organising deliveries for an Instagram or WhatsApp shop walks through that routine step by step, with WhatsApp Business tools. And because scams target shops too, read our guide to parcel scams in Morocco.

09Delivery words in English, French and Arabic

In Morocco, delivery happens in French and Arabic. The words you'll hear most:

10Frequently asked questions