To sell for free in Morocco, three doors open without paying anything: Avito for classified ads, Facebook Marketplace for buyers in your city, and Maroc Hub for a shop that takes orders with no commission. Jumia brings a national audience and handles delivery, for a commission of 6 to 20%. A shop under your own name costs a subscription. Here is the comparison, with prices read on the sites' own pages on 25 September 2026, and how to choose depending on what you sell.
In this guide8
01Four families of sites
- Classifieds sites (Avito, Facebook Marketplace): you list, the buyer contacts you, you agree between you. Free and huge, but everything goes through you.
- Marketplaces that take orders (Jumia, Maroc Hub): the buyer orders on the site, with an address. The site sets its rules, and sometimes a commission.
- Your own online shop (YouCan, Shopify, Storeino, Lightfunnels): your name and your pages for a subscription; bringing in visitors is your job.
- Social media (WhatsApp, Instagram, Facebook, TikTok): the free storefront of most Moroccan shops. Instagram's and Facebook's built-in shops are not offered in Morocco, so orders stay as messages. Our guide to Instagram and WhatsApp shop delivery explains how to handle them.
02Site by site
| Site | Listing | Commission | Who delivers | Best for |
|---|---|---|---|---|
| Avito | Free, within a limit of listings per category; paid options, such as the 7-day renewal at 59 DH in Market | None on a simple listing | You, or Avito for its subscribed shops | Second-hand, one-off items, vehicles, property |
| Facebook Marketplace | Free | None: the sale is settled between you | You: no Marketplace delivery or payment in Morocco | Buyers in your city |
| Jumia | No subscription; ID card and tax card, or a trade registration | 6 to 20% per delivered sale, VAT included, plus per-order fees | Jumia | Volume, a national audience |
| Maroc Hub | Free up to 5 listings; 100 DH a month for 100 listings | 0% | You | Testing, a shop that takes orders |
| YouCan | $29 to $187 a month, or 0.5% per cash-on-delivery order | Depends on the plan | You | Your own brand |
| Shopify | From $29 a month, paid yearly | None on cash on delivery | You | Your brand, in Morocco and abroad |
| Storeino | Free with 0.3% per order, or $16.99 to $89 a month | 0% on paid plans | You | A first shop on a small budget |
| Lightfunnels | $9.99 to $99.99 a month | Per-order fees, depending on the plan | You | Product pages for paid ads |
Avito's limits are counted over 6 months and per category: 50 free listings in most Market categories, 3 in most property and vehicle categories. Online shop builders bill in dollars: allow for the exchange rate, and read each plan's details on its own page.
03Commissions at a glance
Jumia: rate card in force since 15/01/2026, VAT included, on delivered orders. Maroc Hub: 0% announced "forever". Read on 25/09/2026.
On a 250 DH dress, a 17% commission is 42.50 DH: weigh it against your margin and against what Jumia does for you, delivery and cash collection included. Our guide to starting e-commerce in Morocco shows what a sale really leaves you with, line by line.
04The audience: Avito far ahead
Counters shown on avito.ma on 25/09/2026.
With more than a million listings, Avito is the country's first classifieds site: according to the Semrush tool, avito.ma received about 5 million visits in August 2026. That is a strength and a limit: your listing joins hundreds of others there. Facebook Marketplace, for its part, mostly shows your listing to buyers near you.
Newer marketplaces have smaller audiences and make up for it in other ways: ready-made orders, no commission, or delivery. Choose according to what you sell, not only the number of visitors.
05How to choose, depending on what you sell
- A second-hand item, a one-off pieceAvito or Facebook Marketplace. Free, fast, and the audience is already there.
- Several new products to testa free shop on Maroc Hub that takes orders with no commission, alongside your Avito listing or your social accounts.
- Volume, without handling deliveryJumia, if its commission fits your margin and you can provide the documents it asks for.
- A brand, loyal customers, an ad budgetyour own shop, with YouCan, Shopify, Storeino or Lightfunnels.
Most online shops combine two or three of these channels. What matters is tracking where your orders come from, and how much each one leaves you. And to choose the product itself, read our guide to the best selling products in Morocco.
06Maroc Hub, without the gloss
Maroc Hub (marochub.app) belongs to the same company as Delivery Center. Here is what it offers, and what it does not.
- What it offers: a free shop; no commission, announced "forever"; buyers who order with their address and pay on delivery; direct contact by WhatsApp, Messenger or in-app messages.
- Its plans, as read on 25/09/2026: Basic, 0 DH, 5 listings and 5 photos per listing; Pro, 100 DH a month, 100 listings, 10 photos and an assistant that writes the listing in French, English and Arabic; Business, 300 DH a month, 500 listings and 20 photos.
- What it does not offer: Avito's audience, which is far larger; delivery, which stays your job; and no promise of sales.
On the buyers' side, Maroc Hub also publishes its own ranking of the best e-commerce sites in Morocco.
Delivery Center
And the delivery?
Whichever site made the sale, except Jumia, the parcel still has to be delivered. On Delivery Center, you post it with its pickup, drop-off, size (1.5 kg minimum) and the amount to collect:
- Independent couriers in your cities, on a motorbike, in a car or a van, offer their price.
- You choose the offer that suits you, or none: no rate card, no commission.
- Your customer gives the courier the delivery code you sent them, which confirms the delivery on the spot.
- The cash collected comes back to you hand to hand, and you confirm you received it.
08Frequently asked questions
Is Avito free?
Yes to list, within a number of free listings per category counted over 6 months: 50 in most Market categories, 3 in most property and vehicle categories. Paid options push your listing up, such as the 7-day renewal at 59 DH in Market.
What is a good Avito alternative in Morocco?
Facebook Marketplace works the same way, with listings and direct contact, for a local audience. If you want ready-made orders rather than messages, a marketplace such as Maroc Hub or Jumia is the other option.
What commission does Jumia take in Morocco?
Under its rate card in force since 15 January 2026, from 6% for phones, computers and TVs to 20% for groceries, VAT included, on delivered orders, plus a processing fee per order. Fashion is at 17%, health and beauty at 15%.
Do I need a company to sell on Jumia?
No: Jumia accepts individuals with a national ID card and a tax card, and companies with a trade registration. It charges no monthly subscription and pays its partners every week.
Sources
- Terms of use — Avito (in French) (read 25/09/2026)
- The number of free listings — Avito (in French) (read 25/09/2026)
- Top-of-list renewal — Avito (in French) (read 25/09/2026)
- Listing counters — Avito (read 25/09/2026)
- avito.ma traffic overview — Semrush (August 2026)
- Delivery and checkout on Marketplace — Meta (read 25/09/2026)
- Commissions 2026 — Jumia Vendor Hub (in French) (in force since 15/01/2026)
- Shipping and delivery — Jumia Vendor Hub (in French) (read 25/09/2026)
- Documents required to register — Jumia Vendor Hub (in French) (read 25/09/2026)
- Pricing — YouCan (in French) (read 25/09/2026)
- Pricing — Shopify (read 25/09/2026)
- Pricing — Storeino (in French) (read 25/09/2026)
- Pricing — Lightfunnels (read 25/09/2026)
- Plans and the "Sell" page — Maroc Hub (read 25/09/2026)
- Shipping policy — Maroc Hub (in French) (read 25/09/2026)
