The best selling products online in Morocco: what the data says, and what to sell

01What Moroccans buy online

Baskets differ by customer. Among women who buy online, 77.1% ordered clothes and 42.2% cosmetics; among men, 67.4% ordered clothes, 43% food and 22.9% furniture. And the overall picture has barely moved since 2020: the same categories lead, they simply weigh more.

What it means for you: the audience is already there for fashion, beauty and home goods, and so is the competition. Your edge will come from a niche (sizes, style, region, material), from your photos, and from a delivery with no surprises.

02The categories that work, and their traps

• Clothes and shoesthe top category, and the top cause of refusals because of sizing. Give measurements in centimetres, a size chart and photos of the item being worn, and say clearly whether you exchange.
• Beauty and carea loyal audience, mostly women. But a cosmetic product must be registered before it is made or imported: buy from a supplier who can show you that registration.
• Groceries and local produceargan oil, amlou, honey, spices, pastries. Production sold entirely and directly to consumers is exempt from ONSSA's food-safety authorisation; beyond that, the authorisation is required (law 28-07). Either way, you remain responsible for what you sell.
• Computers, phones and accessoriessmall, light and easy to ship. Beware of counterfeits and state your warranty. If you import, customs charge duties and taxes on any goods bought on an online platform, whatever their value.
• Home, furniture and toysgood margins, but bulky and sometimes fragile. Plan the packaging and the right vehicle.

03What ships well, and what comes back

In Morocco, almost everything is paid on delivery: a product that disappoints at the door earns you nothing and costs you a round trip. Before you choose, ask yourself five questions:

1. 1Is it light and compact?Then it goes by motorbike, faster and often cheaper.
2. 2Will it survive the trip?Glass, ceramics and fresh food need packaging and a courier who has been told.
3. 3Can it be described without doubt?Measurements, material, true colour: fewer "this is not what I saw".
4. 4Is the total price clear?Delivery included and shown everywhere: no surprise, fewer refusals.
5. 5Can the customer get it wrong?Sizes send parcels back; a measurement chart prevents many of them.

To cut refusals whatever you sell, read our guide to reducing cash on delivery returns.

04Products the law regulates

What follows sums up the texts; it does not replace legal advice.

• Medicinesholding them for sale to the public is reserved for pharmacists (law 17-04, article 30), as is infant formula. Do not sell them online.
• Foodbusinesses that produce or sell food must be authorised or approved by ONSSA, unless their whole production goes directly to the final consumer (law 28-07, article 5).
• Cosmeticssince 2020, manufacturers and importers must register their products with the health authorities (circular 48 DMP/20).
• Counterfeitsselling a product that copies a trademark is banned by the industrial property law, and the goods can be seized.
• Importing to resellimporters cannot be auto-entrepreneurs, and customs tax purchases from online platforms whatever their value. Our guide to starting e-commerce in Morocco sets out the possible statuses.

05Test an idea before you buy stock

The best market research is a listing. Photograph one piece, or a sample you ask your supplier for, and list it for free: for two weeks, count the questions, the orders, and what people ask about. If nobody writes, change the photo or the price before you change the product; if orders come in, buy a small batch.

Maroc Hub (marochub.app), the Moroccan online marketplace that belongs to the same company as Delivery Center, suits this test: the shop is free, there is no commission on sales, and the customer pays on delivery. It does not promise sales: your photos, your price and your answers make the difference. To compare it with the other sites, read our guide to where to sell online in Morocco.

07Frequently asked questions