How to price a delivery as a courier in Morocco: the method, with worked examples

01The formula in one line

Floor price = (km × cost per km) + (minutes × hourly rate ÷ 60) + fixed costs

Then add about 10% for the unexpected: an address you can't find, a recipient who comes down ten minutes late, a traffic jam. The result is the price you don't go below. What you actually offer can be higher, depending on the parcel and on demand.

021. Count every kilometre, not just the delivery

The trip you drive isn't the one the sender sees. Count:

• the approach: from wherever you are to the pickup point;
• the delivery: from pickup to the recipient;
• the empty return, if the job takes you far from your area and nothing is waiting for you there.

In a city, the approach is often a third of the distance. Between two cities, an empty return can double it.

032. Work out your cost per kilometre

Two things wear down as you ride: fuel, and the vehicle itself (oil changes, tyres, brakes, chain, small repairs).

• Fuelconsumption (litres per 100 km) ÷ 100 × price per litre. In mid-September 2026 a litre cost around 15 DH in Morocco, for diesel and petrol alike.
• Wear and maintenanceadd up what your vehicle cost you in servicing and repairs over the last twelve months, then divide by the kilometres you covered.

These are assumptions to show the method. Better to measure your real consumption: fill the tank, note the odometer, ride for a week, fill up again and divide the litres by the kilometres. Two 125 cc scooters can differ by a factor of two depending on the model and how they're ridden.

043. Put a price on your time

A job's time starts when you set off for the pickup and ends when the cash is counted. It includes waiting at the sender's, loading, traffic, finding the address, calling the recipient and the handover.

To set your hourly rate, a reference point: Morocco's legal minimum wage (the SMIG) has been 17.92 DH an hour since January 2026. An employee on the minimum wage doesn't pay for a vehicle, its insurance or the days without work. You do. So aim clearly higher. The examples below use 36 DH an hour, or 0.60 DH a minute — easy to work out in your head. Use your own figure.

054. Add fixed costs, then your margin

• Motorway tolls for trips between cities, both ways.
• Parking in city centres.
• Floors without a lift, or a heavy parcel: more time and effort, so count it.
• Waiting: if the sender isn't ready, your time is still running.

Your yearly costs (insurance, the annual vehicle tax, your phone, helmet, major servicing) don't show up job by job. Spread them: divide their yearly total by the number of jobs you do in a year and add that to each job, or build it into your hourly rate.

06Three worked examples

Same assumptions as above: fuel at 15 DH a litre, 36 DH an hour.

What the second example shows: delivered on its own, one of those parcels would have taken 12 km and 45 minutes, about 46 DH before parking. On a route of three, it comes to about 33 DH. Grouping is the only way to lower your price without lowering your earnings. Pick your cities and your hours so that parcels going the same way follow one another.

07Between two cities, the empty return changes everything

Casablanca to Rabat by car is about 90 km one way. If you come back empty: 180 km × 1.60 DH = 288 DH of road, plus about three and a half hours (126 DH at 36 DH an hour), plus the motorway toll both ways. Your floor price is above 400 DH.

Two situations change that calculation completely:

• You find a parcel for the way back: the empty return disappears, and each job pays for half the road.
• You're making the trip anyway (going home, visiting family): your real cost is just the detour and the time for pickup and handover. You can offer a low price and still come out ahead.

That's where an independent courier often beats the parcel networks: they don't create the trip, they make it pay. To see this from the sender's side, read our guide to sending a parcel between cities in Morocco.

08What justifies a higher price, or a lower one

Higher:

• a bulky, heavy or fragile parcel;
• delivery within the hour, or at rush hour;
• a large amount of cash to collect: you carry someone else's money until you hand it over;
• a hard-to-reach neighbourhood, or floors without a lift;
• your fee comes out of the cash collected: if the recipient refuses to pay, there's nothing to collect.

Lower:

• a trip you're making anyway;
• several parcels on the same route;
• a regular sender whose parcels are ready on time.

On the sender's side, a low price isn't everything: they also compare your vehicle, your history and your ratings. Our guide to delivery prices in Morocco explains how senders read offers.

10Frequently asked questions